Credibility and Truth in Advertising

Truth in Advertising Green CertificationIt has been more than a decade since the Green and Sustainability issues became popular.  The process took on importance under President George Bush who signed the Clean Air Act in 1990 and promoted all agencies to engage in Green and eco-friendly restructuring.  In the rush to catch up, many companies took the shortest path to a Green and sustainable operation.

In this rush, Greenwashing was a form of tokenism that did a lot of harm to the process.  And, there was no recognized government agency or national standard for Green products and services.  The Green Clean Institute stepped into this gap, and later we saw Green Seal, DfE, and other specialty program putting forth their own standards.  All the other programs, were expensive and took a great deal of time.